And if you understand and have access to all the fonts in the world all the techniques of letterforms and typeface classification, you will have a hard time selecting the right fonts. This is because fonts are built on creative and emotional license as much as they are. Technical problems. So, where are we starting?
You should first identify the emotions you want to elicit in your target audience, in order to start your search for the perfect font. Do you seek, or would you rather depict an aura of steadfast intelligence, to demonstrate that it is trendy and young? Would you like to create a website based on a certain theme, for example, a elegant or professional website? By asking these questions and emotionally thinking about fonts, you can fairly easily determine if a specific font is suitable for your application.
Think of it, you saw thousands of letters and millions of words in your lifetime. Therefore, you already had emotional bonds, whether you know it or not, that would allow you to choose your font. Think of the signs, the album covers, the videos, and the posters you used. How did these typographical elements impact the understanding of their entities?
Now, let ‘s take the thought and reverse it with a generic entity like Maggie’s Health Tips. The font you pick will play a key role in how future guests view the restaurant’s attitude and identity. Look at the examples below and try picking fonts that make you think of an Professional Coach. All right, select fonts now that are suggested as a Elegant and Professional Advisor. How about a tacky bar on the dock? In all of these cases there is no right response, but there are certainly some fonts that do not work.
Eventually, it is necessary to restrict your selection when you pick fonts. As a guideline, consider using two or three fonts in a website design but not more than four different fonts. When adding a new font, note that it is possibly possible for you to change your style, while retaining continuity, with some choices (bold, italic, condensed, black, standard and so on). Seek to avoid using the same layout with two different serif fonts or with two different sans-serif fonts. Setting different fonts of the same family in a style next to each other can be awkward.